Transform your marketing with a practical, proven combination of analytics, customer-centric data insights and a test-and-learn approach. We’ll help you make immediate progress and build the internal skills you need to continue delivering the right messages to your customers. We bring a powerful combination of analytics, creativity and business understanding to your organization’s marketing efforts.

The first step is a powerful strategy. We’ll help you develop one we’ll benchmark your company against top marketers on four criteria: strategic alignment, digital maturity, reach and impact, and speed and innovation. Our data-driven approach focuses on the customer and integrates traditional and digital marketing, to help you deepen customer relationships, find new markets and create exceptional value.

Our approach helps you build internal processes that are flexible, so you can test for results and adapt continuously and quickly, making rigorous test-and-learn capabilities a core element of your marketing culture.  

Marketing is not an expense to be managed – it’s the cornerstone of your customer engagement strategy. But that can be a hard case for marketing leaders to make when the pressure to control costs intensifies and your board demands proof that your approach is getting results.

We understand that marketing effectiveness is ultimately about growth. Our approach balances meaningful cost reductions with selective reinvestment, to push marketing expenses down while generating more revenue and accelerating your growth strategies. We help CMOs transform the marketing function, making it better, faster and stronger.

Amid dramatic shifts in consumer demand marketers must also find innovative ways to create more touchpoints, develop new talent, build strong teams, and deploy cutting-edge technologies and testing capabilities—all while improving ROI.

As marketing becomes both more complex and more integrated with data science, IT, sales, and an expanding roster of external partners, CMOs need to combine a data-driven approach with the creative work so essential to success—the “math and magic” of marketing. We can help you find the right balance so that you move with increased velocity, outpacing your competitors as you reach your customers at the right moment and in the right ways, to deliver more value than ever before.

 A winning brand and marketing strategy requires a balance of math and magic. Yes, brand success can be measured—if you invest in the right analytics and data assets. But breakthrough results only follow when those metrics are harnessed to creative insights about the unmet needs of your customers, and the most authentic ways to reach them. 

We believe the individual “brand genius” as we know it is dead – there is no "smartest person in the room" anymore. Instead, great brand and marketing strategies are co-created by inclusive and diverse teams. And we believe they are based on empirical data, not intuition. 

We’ll help you bring a new sense of purpose to every element of your brand and consumer strategy—to your choices in offerings, to the customer experiences you design, and to the way you approach the often dizzying array of sales channels that are available today. Our goal is to help you understand how your brand is perceived and how much value it delivers, today and in the future. 

Our approach helps you build internal processes that are flexible, so you can test for results and adapt continuously and quickly. We’ll help you bring agility to the way you work, making rigorous test-and-learn capabilities a core element of your marketing culture.

Simple averages can’t accurately capture the preferences of either your customers or the marketplace as a whole. A sound customer strategy recognizes that profit potential varies dramatically across a company's customer base, and different customers can have radically different needs and behaviors. We work with clients to understand their customer segments and align these insights to their organization's unique operational strengths.

Using rigorous quantitative techniques combined with real customer interactions—interviews, ethnography, shop-alongs and focus groups – we identify new opportunities for clients to deepen relationships with the loyal, profitable customers they know best. And we help clients keep their segmentation insights fresh by enlisting their customers' help and continued feedback to spur innovation, navigate shifts in the marketplace and anticipate changing tastes and needs.

Focusing on economics first, we work alongside companies to design and implement segmentation strategies tailored to their needs. Our analysis is comprehensive, but we are careful to keep our clients focused on the data that directly relates to product and process improvements that will generate results.

Your customers’ needs and expectations are changing, sometimes overnight. To make sure your products and service keep pace you need a product management strategy built for today’s dynamic business environment. We can help you achieve an end-to-end transformation that enables you to:

• Reinvent your offerings based on a complete understanding of your customers’ raw need
• Work across organizational boundaries to effectively harness your talent and IP
• Apply test-and-learn approaches to boost innovation and shorten time-to-market
• And, install a closed-loop system to measure and improve every element of the customer experience

From strategic planning and portfolio management through agile, front-line execution, we work closely with you to create a world-class product management capability.

Leading companies know that great products are necessary but not sufficient: In today’s world, you have to deliver great customer experiences in order to succeed. We call our approach Simple & Digital.  We provide the expertise and tools that help you figure out what matters most to customers, and equip your team to deliver delightful experiences while simplifying processes and eliminating costs. These efforts will yield happy customers, happy employees and happy shareholders — a triple play of results.

Many a company has changed its commercial strategy to little effect, or reorganized its salesforce without the expected results. To achieve a real impact, you need the front line to execute. That means installing the right talent, instilling the right behaviors, and motivating people with the proper rewards. We can show you how.

Superior sales teams begin with talent. We’ll help create a data-driven profile of the set of people who’ll accomplish your strategy. And we’ll show you how to develop, recruit, or reassign your people to ensure you have the right skills in the right places.

Using hard data and industry-specific best practices, we’ll help you identify the behaviors that differentiate high performers, then gain adoption of them throughout your sales organization.  And we’ll help your managers become better coaches, so your people improve faster.

Finally, we’ll help you design an integrated compensation plan that will better motivate your reps and managers in alignment with your strategy. We’ll benchmark your current plan and help you deploy programs that align payouts with performance. Our comprehensive testing program will give you a full understanding of the impact the new plan will have on your people before you roll it out.

Whether you’re trying to maintain a leadership position, gain ground on competitors, integrate an acquisition or, in the case of private equity companies, conducting a postacquisition assessment, we can show you how to get the most from your frontline sales teams.